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In 2025, sustainability isn’t a trend — it’s the foundation of modern fashion and luxury.
Earth Day 2025: Each action, big or small, contributes to a shared vision: a healthier, greener, and more resilient future for generations to come.
As Earth Day 2025 approaches, one thing is clear — sustainability in fashion and luxury is no longer a fringe movement. It has become the very fabric of modern style, as brands across industries pivot from viewing eco-consciousness as an option to embracing it as an urgent responsibility.
“Sustainable fashion is no longer just a conscious choice, it’s an urgent responsibility,” says Manmohan Singh, Group Executive President and Chief Marketing Officer, Birla Cellulose. “In 2025, every garment carries the weight of its environmental story, and fashion must honour the ecosystems that support it.” For Birla Cellulose’s LIVA Fabrics, sustainability isn’t a trend — it’s embedded in every fibre. “Style and sustainability walk hand in hand, shaping collections that are as mindful as they are modern,” he adds, urging consumers to choose clothing crafted with care for both people and the planet.
This sentiment is echoed in the jewelry industry, where traditional notions of luxury are being redefined. “This Earth Day, we’re reminded that luxury isn’t just about sparkle anymore; it’s about substance,” says Simran Shah, Vice President-Sales, Kama Jewelry. Once dominated by mining practices with heavy environmental footprints, the jewelry industry is now facing a pivotal shift. “Today’s customers care. They want to know where their jewelry comes from, how it was made, and whether it aligns with their values,” she explains. From recycled gold to lab-grown diamonds, conscious choices are driving purchasing decisions — not because they’re trendy, but because they matter deeply to a new generation of thoughtful consumers.
For brands like Bonjour, which has long been a staple in India’s socks and hosiery market, sustainability is no longer a side initiative — it’s central to their design philosophy. “Sustainable fashion is no longer a trend, it’s a necessity driven by conscious consumers, climate realities, and industry responsibility,” asserts Rajkumar Jain, Managing Director, Bonjour. The brand’s innovations include bamboo socks, breathable sheerwear, and skin-friendly loungewear crafted from eco-conscious fabrics. “It’s about making better choices every day, using renewable resources, reducing water waste, and ensuring fair treatment across our supply chain,” he adds, highlighting that transparency and purpose are now critical to brand loyalty.
Emerging players are also leading the charge. Swaroop Krishnan R, Co-founder and CEO, MyDesignation, believes that environmental responsibility isn’t limited to large corporations. “The fashion industry is at a crossroads. As the third-largest polluting sector globally, we can no longer ignore the environmental consequences of fast fashion,” he says. At MyDesignation, eco-consciousness is embedded into every operation, from sustainable materials and plastic-free packaging to a unique initiative that gifts a packet of seeds with every order — a small but meaningful reminder to give back to the planet. Their ‘Planet Over Profit’ campaign aims to plant one million trees by 2027. “As a young startup, we’ve proven that being environmentally responsible doesn’t require deep pockets, just deep commitment,” he points out.
Across garments, jewelry, and accessories, the message this Earth Day is loud and clear: sustainability is the new standard. It’s not simply about choosing eco-friendly options; it’s about reshaping the very foundations of how fashion and luxury are conceived, produced, and celebrated. As industry leaders and emerging brands alike step up with bold initiatives, the future of fashion looks greener, cleaner, and infinitely more thoughtful.
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